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Build on the basics: translating great ideas into effective digital billboards

Lumo gives a few design tips and tech-led techniques for creatives on how to stand out, increase engagement and communicate brand values when using digital ...

Safety First: where are advertising dollars going – part one
news

Safety First: where are advertising dollars going – part one

Following the Christchurch terror attack on 15 March, the Association of New Zealand Publishers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment for advertisers, and how they are tackling the changing industry head-on.

features

An independent spirit: Time Out Bookstore on community, loyalty and cats

Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd ...

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Neuroscience sheds light on media effectiveness

An intriguing new body of research, which records how media impacts brain activity, has provided new insights into the best ways to structure advertising campaigns ...

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Industry leaders on the future of media

We asked some smart folk across the industry for their thoughts on some of the industry's hot topics.

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Creativity first: Lumo’s challenge to the industry

Wanting to inspire and celebrate dynamic and interactive creativity in the digital outdoor space, Lumo has created The Pixel Awards. StopPress sat down with co-founder ...

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Creativity and scientific thinking required to leverage data and insights

There’s no doubt you recognise the need for your organisation to better leverage the power of data and insights. Leaders in marketing, technology and communications ...

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The Hot List winners: media visionary

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together ...

opinion

Why employers should apply mindfulness principles to fight our work stress crisis

With sick leave costs rapidly spiralling out of control due to work-related stress and burnout, mindfulness expert and former ad agency-owner Marisa Garau is bewildered ...

news

The Hot List winners: big media company

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together ...

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The Hot List winners: Most Influential in Media

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together ...

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