Marketing, advertising & media intelligence
An efficient alternative to concept optimisation
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
Do we still need to ask questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
It’s not just what you say, it’s how fast you say it
Ipsos takes a look at what your reaction times are telling your favourite brands.
The battle for attention (a digital reality check)
Ipsos takes a look at digital's value in the fragmented media environment to see how it could be used more effectively.
Beware the self-limiting brief and the limits of your own business culture
Ipsos takes a look at market research to see where the value lies for research buyers.
The essential steps for building and maintaining a best-in-class customer experience culture
Engagement, insight, action, embedment—Ipsos shares its advice on creating a successful customer experience culture.
Confessions of the Admen
Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much ...
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