Marketing, advertising & media intelligence
It’s not just what you say, it’s how fast you say it
Ipsos takes a look at what your reaction times are telling your favourite brands.
The battle for attention (a digital reality check)
Ipsos takes a look at digital's value in the fragmented media environment to see how it could be used more effectively.
Beware the self-limiting brief and the limits of your own business culture
Ipsos takes a look at market research to see where the value lies for research buyers.
The essential steps for building and maintaining a best-in-class customer experience culture
Engagement, insight, action, embedment—Ipsos shares its advice on creating a successful customer experience culture.
Confessions of the Admen
Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much ...
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